Blog Archives

Journalists’ 3 worst SEO misconceptions

Dear Colleagues: I’m terribly sorry that sleazy quick-buck artists shanghaied the term SEO during the last decade. And I’m sorry that search algorithms are taking so long to mature. And that Demand Media extruded crap based on search data, then

Posted in Blog Tagged with: ,

3 content marketing analytics blunders

When you want to know how your content marketing program is working, of course you turn to your trusty web analytics software. Omniture, Google Analytics and their ilk can tell you a lot about your content’s effectiveness and progress. Or

Posted in Blog, Tips Tagged with: ,

Every good metric deserves a counterbalancing metric

An Acme Co. call center once compensated each sales agent based solely on the number of units that agent shipped. “Sam” gradually emerged as the star agent. Sam closed a deal with nearly every caller the system routed his way.

Posted in Blog

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