Blog Archives

How to add a user to a Google Analytics profile

Google Analytics configurations can be a bear. I was surprised to see how difficult it is to add another user to a Google Analytics account — Google’s own Help files are terrible, and there aren’t any other videos that quickly

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3 content marketing analytics blunders

When you want to know how your content marketing program is working, of course you turn to your trusty web analytics software. Omniture, Google Analytics and their ilk can tell you a lot about your content’s effectiveness and progress. Or

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How to use StatCounter for daily content marketing audits

StatCounter lets site owners monitor their Web traffic. It offers several benefits over Google Analytics, including ease of use, live visitor data, and automatic tracking of exit links. The following 6-minute video shows how to perform daily content marketing audits

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How to install StatCounter on Blogger

If you use Google’s Blogger service and want to keep track of the visitors to your site, StatCounter is a great option. This short video shows how install the StatCounter script on Blogger. It can also be used for other

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Google Analytics: How to evaluate content metrics

Are you getting started with Google Analytics, and want to learn how to evaluate content metrics? This 5-minute overview video will give you an overview of how to use Google Analytics “Content” area, to determine which site content is engaging

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Google Analytics Video Tutorial: Three Things You Must Monitor

New users often find Google Analytics confusing. There is a lot of data to look at, and it can overwhelm people who are new to Google Analytics’ main screen. This short, five-minute video shows the three most important things you

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Content Marketing Tip: Recycling and reuse

The following post is an excerpt from Chapter 6 of Online Content Marketing In 30 Minutes by Derek Slater. A great idea should never die. One of the big criticisms of blog-based sites is that today’s post, however good it

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Online Content Marketing In 30 Minutes