New users often find Google Analytics confusing. There is a lot of data to look at, and it can overwhelm people who are new to Google Analytics’ main screen. This short, five-minute video shows the three most important things you must monitor on the home screen, and further shows how this data can help you get a better understanding of how people are using your website.

The insights from Google Analytics can help you better structure content and other information on your company’s website to attract more customers and build a sustainable business advantage. These concepts, as well as Google Analytics basics, are explained in Online Content Marketing In 30 Minutes, by author Derek Slater.

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