Blog Archives

3 content marketing analytics blunders

When you want to know how your content marketing program is working, of course you turn to your trusty web analytics software. Omniture, Google Analytics and their ilk can tell you a lot about your content’s effectiveness and progress. Or

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Google Analytics: How to evaluate content metrics

Are you getting started with Google Analytics, and want to learn how to evaluate content metrics? This 5-minute overview video will give you an overview of how to use Google Analytics “Content” area, to determine which site content is engaging

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Google Analytics Video Tutorial: Three Things You Must Monitor

New users often find Google Analytics confusing. There is a lot of data to look at, and it can overwhelm people who are new to Google Analytics’ main screen. This short, five-minute video shows the three most important things you

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