Author Derek Slater has just released a quick read for content marketers — the Content Marketing Recycling & Reuse miniguide. Based on two of the most well-received chapters in Online Content Marketing In 30 Minutes, the miniguide expands the topic into a strategic approach to content reuse, and a solid package of practical tips for leveraging recycled and repurposed content.
Content Marketing: Recycling & Reuse is also filled with examples that will inspire you. One of my favorites is the downloadable PDF from the Harvard Business Review that consists of old chapters from the journal, one of which was originally published on paper in the mid-1970s!
As Slater points out in the miniguide, these old articles are still evergreen and are not only delivering value for readers, but also for the Harvard Business Review, which charges $24 for the collection.
Here is the table of contents to the Content Marketing: Recycling & Reuse miniguide:
- Introduction: Why Recycling & Reuse Is So Important
- Context: The Secret to Reusable Marketing Content
- Context And Content Shelf-Life
- Content Recycling Vs. Google Penalties
- 8 Ways To Recycle Content
- Bonus: 9 Killer Headlines
- Conclusion
Content Marketing: Recycling & Reuse is aimed at anyone who is responsible for website content, e-commerce, social engagement, or lead-generation — that is, bloggers, journalists, editors, e-commerce managers, inbound marketers, social media managers, and SEO specialists.
Available formats include a Kindle version, the iBooks version for the iPad and iPad mini, a Google Play version that can be read on the Samsung Galaxy Tab, Nexus 7, and other Android tablets, and a PDF that can be printed out or read on practically any computer screen. For more information and to see a full list of purchasing options, please visit the Content Marketing: Recycling & Reuse download page.
