About The Author

Derek Slater is the editor in chief of a B2B website. He is also the founder of Content Informatics (www.contentinformatics.com), which helps marketers and content creators use online data sources to drive content creation, presentation, re-purposing, and performance enhancement. Derek is certified in Google Analytics and Inbound Marketing, and has written marketing and web copy for a variety of small to midsize B2C businesses. Follow him on Twitter at @derekcslater.