Tag Archives: Promotion

Announcing the “Content Marketing: Recycling & Reuse” miniguide

Author Derek Slater has just released a quick read for content marketers — the Content Marketing Recycling & Reuse miniguide. Based on two of the most well-received chapters in Online Content Marketing In 30 Minutes, the miniguide expands the topic into a strategic approach to content reuse, and a solid package of practical tips for leveraging recycled and repurposed content.

Content Marketing: Recycling & Reuse is also filled with examples that will inspire you. One of my favorites is the downloadable PDF from the Harvard Business Review that consists of old chapters from the journal, one of which was originally published on paper in the mid-1970s!

HBR essentials - content marketing example

As Slater points out in the miniguide, these old articles are still evergreen and are not only delivering value for readers, but also for the Harvard Business Review, which charges $24 for the collection.

Here is the table of contents to the Content Marketing: Recycling & Reuse miniguide:

  • Introduction: Why Recycling & Reuse Is So Important
  • Context: The Secret to Reusable Marketing Content
  • Context And Content Shelf-Life
  • Content Recycling Vs. Google Penalties
  • 8 Ways To Recycle Content
  • Bonus: 9 Killer Headlines
  • Conclusion

Content Marketing: Recycling & Reuse is aimed at anyone who is responsible for website content, e-commerce, social engagement, or lead-generation — that is, bloggers, journalists, editors, e-commerce managers, inbound marketers, social media managers, and SEO specialists.

Available formats include a Kindle version, the iBooks version for the iPad and iPad mini, a Google Play version that can be read on the Samsung Galaxy Tab, Nexus 7, and other Android tablets, and a PDF that can be printed out or read on practically any computer screen. For more information and to see a full list of purchasing options, please visit the Content Marketing: Recycling & Reuse download page.

Content Marketing Guide: Free Goodreads Giveaway!

We’ve just launched a giveaway on Goodreads.com for Online Content Marketing In 30 Minutes, by Derek Slater. This guide shows how to use online content to attract customers to a website. It’s perfect for marketers, bloggers, online video creators, and anyone else who has an interest in using the Internet to increase business and website traffic. A total of 25 copies of the paperback edition of Online Content Marketing In 30 Minutes are being given away for free. Here’s how the giveaway works:

  1. Follow the link to the giveaway page on Goodreads.com, or use the button at the bottom of this page
  2. If you are already a Goodreads member, log on or wait for Facebook to automatically log you on
  3. If you are not a member, register for Goodreads (we recommend using Facebook, which allows you to connect with your friends who happen to be Goodreads members)
  4. Press the “Enter to win” button on the Goodreads Giveaway page

You’ll need to wait until the giveaway registration period ends on April 19, after which Goodreads will select 25 winners from the pool of entrants.

Of course, if you don’t want to wait, there are lots of ebook buying options that allow you to instantly download the book to your iPad, Kindle, or Nook. You can also order a paperback copy now or PDF.

Goodreads Book Giveaway

Online Content Marketing In 30 Minutes by Derek Slater

Online Content Marketing In 30 Minutes

by Derek Slater

Giveaway ends April 19, 2013.

See the giveaway details
at Goodreads.

Enter to win