Tag Archives: StatCounter

How to use StatCounter for daily content marketing audits

StatCounter lets site owners monitor their Web traffic. It offers several benefits over Google Analytics, including ease of use, live visitor data, and automatic tracking of exit links. The following 6-minute video shows how to perform daily content marketing audits using StatCounter. It includes sections about monitoring basic traffic indicators, such as:

  • Recent visitor traffic by country and company/IP address
  • Source of traffic (i.e., search, visitors from external sites, etc.)
  • Pages visited
  • Popular pages
  • Exit links

This data allows site owners to understand what types of content is attracting audiences and converting them to sales or some other desired action. In the video, the narrator explains how exit links to Amazon.com and other e-commerce sites can be used to determine sales conversion rates.

Using Web traffic software to measure the effectiveness of site content is a central part of the content marketing audit strategy outlined in “Online Content Marketing In 30 Minutes”, by author Derek Slater. The contents of the guide are described here, and purchase options are shown here.

To see the video in its full-screen glory, please click the icon in the lower right corner of the YouTube video player:

StatCounter offers a free service with limited features; to register go to this page. StatCounter and i30 Media (the publisher of “Online Content Marketing In 30 Minutes”) are not related.

How to install StatCounter on Blogger

If you use Google’s Blogger service and want to keep track of the visitors to your site, StatCounter is a great option. This short video shows how install the StatCounter script on Blogger. It can also be used for other blogging platforms or Web pages for which you have access to add HTML to the site.

Once StatCounter is installed, it lets you see the following data:

  • Daily visits to your site
  • Pages seen by each visitor
  • Duration of visits
  • Most popular pages
  • How visitors found your site: Keywords/other websites
  • The ISPs used by your visitors, even those located in foreign countries
  • Browser versions and screen resolutions
  • Exit pages and exit links

This data can be used to audit the performance of website content, as described in Chapter 2 of Derek Slater’s Online Content Marketing In 30 Minutes (for more information, see what’s inside the book and purchase options).

To watch the short video, start the player below.