Google Analytics configurations can be a bear. I was surprised to see how difficult it is to add another user to a Google Analytics account — Google’s own Help files are terrible, and there aren’t any other videos that quickly explain how to do it. So, after figuring out on my own how to add another user in Google Analytics, I whipped up this video tonight. It’s a useful technique if you need to have someone else perform content audits or other tasks in Google Analytics, as outlined in Online Content Marketing In 30 Minutes.
StatCounter lets site owners monitor their Web traffic. It offers several benefits over Google Analytics, including ease of use, live visitor data, and automatic tracking of exit links. The following 6-minute video shows how to perform daily content marketing audits using StatCounter. It includes sections about monitoring basic traffic indicators, such as:
- Recent visitor traffic by country and company/IP address
- Source of traffic (i.e., search, visitors from external sites, etc.)
- Pages visited
- Popular pages
- Exit links
This data allows site owners to understand what types of content is attracting audiences and converting them to sales or some other desired action. In the video, the narrator explains how exit links to Amazon.com and other e-commerce sites can be used to determine sales conversion rates.
Using Web traffic software to measure the effectiveness of site content is a central part of the content marketing audit strategy outlined in “Online Content Marketing In 30 Minutes”, by author Derek Slater. The contents of the guide are described here, and purchase options are shown here.
To see the video in its full-screen glory, please click the icon in the lower right corner of the YouTube video player:
StatCounter offers a free service with limited features; to register go to this page. StatCounter and i30 Media (the publisher of “Online Content Marketing In 30 Minutes”) are not related.
If you use Google’s Blogger service and want to keep track of the visitors to your site, StatCounter is a great option. This short video shows how install the StatCounter script on Blogger. It can also be used for other blogging platforms or Web pages for which you have access to add HTML to the site.
Once StatCounter is installed, it lets you see the following data:
- Daily visits to your site
- Pages seen by each visitor
- Duration of visits
- Most popular pages
- How visitors found your site: Keywords/other websites
- The ISPs used by your visitors, even those located in foreign countries
- Browser versions and screen resolutions
- Exit pages and exit links
This data can be used to audit the performance of website content, as described in Chapter 2 of Derek Slater’s Online Content Marketing In 30 Minutes (for more information, see what’s inside the book and purchase options).
To watch the short video, start the player below.
Are you getting started with Google Analytics, and want to learn how to evaluate content metrics? This 5-minute overview video will give you an overview of how to use Google Analytics “Content” area, to determine which site content is engaging visitors … and which content is not working.
The video goes over basics such as visits, bounce rates, and exit rates. These data points are very useful for content audits, which author Derek Slater covered in chapter 2 of Online Content Marketing In 30 Minutes:
You will be creating content that links to product or business pages on your site, offering customers the opportunity to engage with you in ways big (ordering something) or small (signing up for a newsletter). Or you will find yourself attaching a postscript to an article, alerting readers to an ebook or an upcoming event.
If these traditional calls to action or landing pages or other existing content forms are not working, that will dilute the effectiveness of your new content as well. Conversely, if your audit identifies that your current web page listing your ten best-selling products is the page where most people click on the “Order Now!” button, that may be a page you will want to spotlight in, or around, your content marketing articles or blog posts (see the bonus chapter at the end of this book for some examples of calls to action in action).
Which leads to the second compelling reason to do an audit: The measurement work during the audit to answer the “how is it performing” question will come in handy throughout the entire content marketing lifecycle. You will use many of the same measurements and tools to determine how your new content is working, and how to improve it.
To see the video in its full-screen glory, press the icon at the bottom of the player window. To order a copy of Online Content Marketing In 30 Minutes, please visit this page.
New users often find Google Analytics confusing. There is a lot of data to look at, and it can overwhelm people who are new to Google Analytics’ main screen. This short, five-minute video shows the three most important things you must monitor on the home screen, and further shows how this data can help you get a better understanding of how people are using your website.
The insights from Google Analytics can help you better structure content and other information on your company’s website to attract more customers and build a sustainable business advantage. These concepts, as well as Google Analytics basics, are explained in Online Content Marketing In 30 Minutes, by author Derek Slater.
To view the video full-screen, press the rectangular icon at the bottom of the YouTube video player.