Blog Archives

How to add a user to a Google Analytics profile

Google Analytics configurations can be a bear. I was surprised to see how difficult it is to add another user to a Google Analytics account — Google’s own Help files are terrible, and there aren’t any other videos that quickly

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3 content marketing analytics blunders

When you want to know how your content marketing program is working, of course you turn to your trusty web analytics software. Omniture, Google Analytics and their ilk can tell you a lot about your content’s effectiveness and progress. Or

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How to use StatCounter for daily content marketing audits

StatCounter lets site owners monitor their Web traffic. It offers several benefits over Google Analytics, including ease of use, live visitor data, and automatic tracking of exit links. The following 6-minute video shows how to perform daily content marketing audits

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How to install StatCounter on Blogger

If you use Google’s Blogger service and want to keep track of the visitors to your site, StatCounter is a great option. This short video shows how install the StatCounter script on Blogger. It can also be used for other

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