Google Analytics configurations can be a bear. I was surprised to see how difficult it is to add another user to a Google Analytics account — Google’s own Help files are terrible, and there aren’t any other videos that quickly explain how to do it. So, after figuring out on my own how to add another user in Google Analytics, I whipped up this video tonight. It’s a useful technique if you need to have someone else perform content audits or other tasks in Google Analytics, as outlined in Online Content Marketing In 30 Minutes.