Blog Archives

Announcing the “Content Marketing: Recycling & Reuse” miniguide

Author Derek Slater has just released a quick read for content marketers — the Content Marketing Recycling & Reuse miniguide. Based on two of the most well-received chapters in Online Content Marketing In 30 Minutes, the miniguide expands the topic

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How to add a user to a Google Analytics profile

Google Analytics configurations can be a bear. I was surprised to see how difficult it is to add another user to a Google Analytics account — Google’s own Help files are terrible, and there aren’t any other videos that quickly

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How to use StatCounter for daily content marketing audits

StatCounter lets site owners monitor their Web traffic. It offers several benefits over Google Analytics, including ease of use, live visitor data, and automatic tracking of exit links. The following 6-minute video shows how to perform daily content marketing audits

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How to install StatCounter on Blogger

If you use Google’s Blogger service and want to keep track of the visitors to your site, StatCounter is a great option. This short video shows how install the StatCounter script on Blogger. It can also be used for other

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Google Analytics: How to evaluate content metrics

Are you getting started with Google Analytics, and want to learn how to evaluate content metrics? This 5-minute overview video will give you an overview of how to use Google Analytics “Content” area, to determine which site content is engaging

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Google Analytics Video Tutorial: Three Things You Must Monitor

New users often find Google Analytics confusing. There is a lot of data to look at, and it can overwhelm people who are new to Google Analytics’ main screen. This short, five-minute video shows the three most important things you

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Content Marketing Guide: Free Goodreads Giveaway!

We’ve just launched a giveaway on Goodreads.com for Online Content Marketing In 30 Minutes, by Derek Slater. This guide shows how to use online content to attract customers to a website. It’s perfect for marketers, bloggers, online video creators, and

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Content Marketing Tip: Recycling and reuse

The following post is an excerpt from Chapter 6 of Online Content Marketing In 30 Minutes by Derek Slater. A great idea should never die. One of the big criticisms of blog-based sites is that today’s post, however good it

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11 Effective Headlines For Online Content

The following list of 11 effective headlines for online content comes from Online Content Marketing In 30 Minutes, by author Derek Slater. The book describes an eight-step process that you can use to leverage online content to promote your business

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Just $8.99 (ebook) or $9.99 (paperback)!

Online Content Marketing In 30 Minutes